Design System Strategist | Principal UX & UI Designer
AI Startup Company | Dubai, United Arab Emirates | 06/2025 - Present

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• Joined a startup as Design System Strategist and Principal UX/UI Designer, with the company name to be shared once branding and legal formalities are completed.

• The company operates by leveraging AI tools and agents to handle approximately 60% of its processes, enabling rapid development and innovation.

• Tasked with designing and building a dedicated Design System for the company, using Figma and other design tools to support both internal and external core products.

• The Design System development focuses on utilizing advanced Figma technologies, including Variables, REST API, and MCP Server, to create a robust, scalable solution.

• Actively working on achieving a fully dynamic design system through Continuous Integration with Dedicated Variables (CIDV) for components, ensuring seamless adaptability across various scenarios.

• Ensuring the design system is easy to maintain and scalable while documenting every component comprehensively.

• As Principal UX & UI Designer, leading the design of applications, concepts, and wireframes to initiate and align with the design process.

• Conducting detailed research, user studies, and mapping user journeys to inform design strategies.

• Defining information architecture as a foundational element for effective product design.

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Head Of UX & UI Design Department | Design System Designer & Manager
Oxinus Holdings | Abu Dhabi, United Arab Emirates | 09/2022 - 06/2025​

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• Led UX & UI design department, ensuring cohesive user experiences across all initiatives.

• Implemented technical, non-technical, and communication frameworks within the department.

• Ensured compliance with company policies, HR, and internal team guidelines.

• Developed the design system (OXDS-1,2), enhancing consistency and efficiency across projects.

• Worked also as principal designer for 8+ OX-One & OX-Gov projects.

• Managed the team structure, fostering collaboration and professional development.

• Applied user-centered principles to craft intuitive, impactful design solutions.

• Conducted usability testing to validate designs and improve user satisfaction.

• Aligned design strategies with business goals, enhancing product quality and usability.

• Worked with cross-functional teams, delivering innovative, high-quality design solutions.

• Mentored juniors, refining their processes and enhancing their skills effectively.

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Product Designer | Remote  
Hoxton Wealth | Dubai, United Arab Emirates | 05/2022 - 06/2023
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• Worked as a part-time Product Designer at Hoxton Wealth.

• Shaped user experience and interface designs for digital products.

• Designed mobile and web applications for the wealth management sector.

• Conducted user research, competitor analysis and more to build a strong design foundation.

• Collaborated closely with top managers and cross-functional teams.

• Designed solutions for client-facing platforms and internal tools.

• Focused on UX & UI design and information architecture for seamless solutions.

• Delivered impactful designs improving user satisfaction and operational efficiency.

Assistant Manager (UX & UI Department) | Design System Designer
Concentrix | Hyderabad, India | 05/2021 - 09/2022
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• Help to build a design system for CX-One, improving consistency efficiently.

• Transitioned team to Figma  from Sketch & introducing modern tools and workflows.

• Crafted intuitive user experiences for applications as UX & UI Designer.

• Assisted & conducted research, wireframes, prototypes, visual designs for user-centered solutions.

• Designed and maintained systems ensuring consistent standards across products.

• Collaborated with developers, managers for implementing effective design solutions.

• Enhanced satisfaction through usability testing, iterative design improvements.

• Maintained brand adherence for cohesive identity across all elements.

UX & UI Designer  
Quin Designs | Hyderabad, India | 12/2019 - 05/2021

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• Worked with ABUS team providing helmets to Movistar cycling team.

• Specialized in designing intuitive interfaces for mobile/web applications by using sensor data.

• Worked with seniors to deliver quality, learning their methods and approach.

• Learned industrial design significance and tools like Keyshot and AutoCAD.

• Collaborated with cross-functional teams to ensure seamless user experiences.

• Gained print technology experience, expanding design versatility and approaches.

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UX & UI Designer  

Brane Enterprises (Company Transfer)| Hyderabad, India | 06/2018 - 12/2019

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• Sole UX & UI Designer at a startup, establishing the company's design style.

• Developed and implemented design style guides to ensure consistency across products.

• Worked with the CEO & CTO to conceptualize and design applications through mockups.

• Ensured cohesive user experiences, balancing aesthetics and usability effectively.

• Improved product functionality and user satisfaction through thoughtful design solutions.

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Junior UX & UI Designer  | Project Delta-T | Game Studio

Empower Labs (Closed)| Hyderabad, India | 06/2015 - 06/2018

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• Joined as Junior Mobile UX & UI Designer, focusing on gaming design process &  interfaces.

• Gained experience with Photoshop, Illustrator, Flash, After Effects, and Unity (basic).

• Collaborated with senior designers, art directors, developers, QA team & stakeholders to create highly engaging gaming interfaces.

• Conducted user research, created wireframes, interfaces, animations and tested designs iteratively.

• Assisted in maintaining Sprite Atlas and platform consistency.

• Mentored by Nelvin Joseph (late), CEO (former Ted Speaker).

• Make sure to deliver high-quality designs, supporting company growth and innovation.